Take Off Online with eRocket
Planning, implementing or already running a small business website? eRocket can help you get more business online.
Use this site to access some of the best internet marketing resources around. Find quick links to tools, advice and inspiration to help you create a web design that looks great, and the reference material you'll need to ensure your website appeals to both prospective customers and the search engines.
The internet is the new business battleground. Significant challenges and opportunities exist, but to succeed you've got to know how to compete online. So where to begin?
Search engine optimisation, online advertising, new media public relations and social media marketing are all individual but complementary methods you can deploy to ensure your audience can find you.
Having attracted your audience, conversion optimisation will help you turn more of those visitors into leads or sales, whilst web analytics will help you measure your successes and identify and correct any problems.
Make no mistake, hard work and a learning curve await, but I use the name eRocket for the simple reason that, properly applied, web marketing will help your business take off online.
Useful Resources for Professional SEOs and Web Designers
Like anyone engaged in SEO and web design, I find I have to fight to make time to keep up to date with developments in Internet Marketing, PPC, social media, design trends, and so on. The idea behind eRocket is simple; to collate the resources (tools, blogs, learning, etc) that I have found most useful, and to categorise these according to the underlying activity to which they belong. Simply put, these are my current favourite bookmarks.
My hope is that, if I've find this material useful, others might too. You'll find minimal waffle, just great links. Huge thanks and kudos go to the authors and developers who've put this stuff out there. One of the greatest things about this industry is the willingness of people to experiment, explore and then share their knowledge. Long may this remain the culture, it's very refreshing.
For Beginners - Some Excellent Overview Resources
A master website marketing checklist covering over 400 specific items over 23 topics. This is a what to do, not a how to do, list.
A broad sweep of the web marketing discipline from SEO Book, with links to explore individual areas more deeply.
The biennial search engine ranking factors survey from SEOmoz has just been updated. For 2011, opinions were aggregated from 132 of the world's top search engine optimisation experts.
About Me
I am an Internet Marketing professional and SEO based in Leamington Spa in Warwickshire. My experience extends into all of the areas a small to medium sized business might need to employ in order to compete online - search engine optimization, link building, online advertising, and conversion optimisation to name a few. You can find out more about my professional credentials on the About eRocket page.
Disclaimer
We aim to provide access to external links that are accurate, up to date, and relevant, however eRocket can accept no responsibility for websites and pages maintained by others.