Introducing the eRocket Launch Pad

eRocket Launch Pads are carefully optimised, search engine friendly mini-websites, designed to drive more of your target customers to your own website, and so increase business opportunities.

Launch Pads are carefully designed to gain a high natural ('organic') listing on Google for a search term (keyword phrase) that your prospective customers are likely to search against.

Launch Pads are not intended to replace your existing website, rather they provide an additional and cost effective way of delivering more (and more targeted) visitors to it.

For you, they are simplicity itself. We do all the hard work for you, and you do not even need to have your website designed, hosted or modified by eRocket in order to secure a Launch Pad.

Don't have a website? No problem, whilst we think it important to have your own site, even if you don't you can still benefit from a Launch Pad, as your contact details are included as standard.

How They Work

In very simple terms, this is how the eRocket Launch Pad can generate more customers for you:

1. We carefully design and optimise a micro-website, to ensure it appears high up in the natural search results for a specific and commonly-used search term, particularly targeting Google (estimated to be responsible for over 4 out of 5 online searches in the UK).

2. Because it is so carefully targeted to the search term entered, when your prospective customers search for your products or services online they find the Launch Pad high up in their search results.

(Important note: beware of companies guaranteeing a page one natural listing - they cannot. We make no such promises, but can claim an impressive strike rate in achieving page one positioning. In fact we're so confident in our abilities that we demand no tie-in period).

3. Because the Launch Pad is so closely targeted to what they are looking for (Google call this 'relevancy'), these customers are encouraged to click through to the Launch Pad and then to spend time reading it.

4. Because your business so closely fits the bill for what they are looking for, those visitors are encouraged to either contact you directly from the Launch Pad or are invited to continue through to your own website.

Of course, this is exactly how any business owner or manager would like their own website to perform. But, unless your site is already search optimised to a very high standard, or customers are searching for your unique company name, we believe the likelihood is that a closely targeted eRocket Launch Pad will appear higher in the search listings than your own website is achieving. In many cases much higher.

This is just a basic outline of the method, but rest assured that we will only offer this service where we believe you can genuinely benefit (and to reiterate, there’s no tie-in – see Low Risk, Low Cost below).

Oh, and in addition to ensuring our Launch Pads are search engine friendly, we also ensure that they look great too.

Measured Results + Low Cost = Low Risk

We are confident that the inclusion of an eRocket Launch Pad in your internet marketing mix is going to drive more business your way and offer a clear return on investment.

In order to ensure transparency we'll monitor traffic volumes (including redirects to your own website) via dedicated Google Analytics reporting. Reports can be emailed to you on a weekly or monthly basis (whichever you prefer).

Pricing

Sole coverage. This is available via some of our 'off the shelf' Launch Pads (see left-hand list - click here for an example) or on a bespoke basis. Dependent upon the search term targeted, set up fees start from just £90 (one-off payment) with ongoing subscriptions from just £35 per month.

We also offer some of our 'off-the-shelf' Launch Pads on a shared coverage basis, at reduced cost. Shared coverage may be offered where a search term is highly popular and/or related to a large geographical area, and where we believe more than one company can benefit and see a healthy return on investment (click here for an example).

Shared Launch Pads typically represent no more than 12 key towns in a county, with a guarantee of no more than one advertiser per town. Dependent upon the search term targeted, set up fees for inclusion in a shared Launch Pad start from just £50 with ongoing subscriptions from just £25 per month.

We suggest you try the Launch Pad for at least 3-6 months, in order to allow it to become established in the search engine results, and for us to provide you with some meaningful analysis of visitor traffic. However, with all our Launch Pads there is no lock-in period, so if at any time you feel this approach is not working for you, you can simply cancel without further obligations [Note: Payments are required monthly in advance, by standing order. If cancelling we cannot offer refunds for part-months used].

In the unlikely event that we do not believe the Launch Pad is best suited to your keyword phrase, we will advise you when we quote. We want to offer a valuable search marketing service, and not just take money for old rope. A Launch Pad may not always be the most cost-effective option (for example, if your keyword phrase includes a distinctive name – e.g. ‘eRocket Web Services’ - you should achieve a good listing position through some basic search engine optimisation alone.

Next Steps

We suspect that potential customers are already trying to find you, so you might like to contact us today to find out how an eRocket Launch Pad can support your business goals and gain new business online.

We'll be happy to provide you with a written quote* outlining the subscription rate and availability of your preferred keyword phrase.

There is no-obligation to buy and we promise to give you honest advice and sensible pricing, with no tie-in period and the opportunity to gain more business.

(*Due to the commercial value of this information, we regret the service is not available to web design/SEO companies).

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