Internet Marketing Solutions

We made the point when we spoke about Search Engine Optimisation - the internet is your new battleground for business, and SEO should be a key weapon in your armoury.

Why? Because people are increasingly looking to the web to find products and services, and to stand a chance of sharing in that new business you need a strong position in the search results. A structured and properly-targeted SEO campaign is the most viable way to ensure your website is optimised to achieve this.

We do SEO and we do it well, but we also offer another approach to gaining a strong presence in search results - Internet Marketing. With the majority of users only looking as far as page two of their search results, our Internet Marketing support can help you gain ground on a crowded battlefield.

Internet Marketing - SEO's Workmate

Internet Marketing differs from SEO because it is less about the design of your own website and more about how people are driven to it. The most common method of Internet Marketing is the purchase of sponsored links within search engine listings.

All of the main search engine companies offer some form of 'pay-per-click' service (Google Adwords and Yahoo! Sponsored Search being the best-known examples), whereby you bid to appear within - and hopefully high up in - the 'sponsored' search results that typically appear at the top and/or right of the natural search listings. When your sponsored listing appears in the search results you'll only pay when people click on your website link.

This Search Marketing approach can be a very effective way of gaining new business, but you do need to carefully manage your activities to ensure that costs don't run away from you.

We offer a cost-effective alternative (or addition) to both SEO and pay-per-click, a great new service called the eRocket Launch Pad.