Online Advertising

Reference

Google AdWords Broad Match Modifier
I’ve been using this new keyword matching option successfully in the day job. If you run PPC campaigns and you’re not up to speed, you really should be.

Knowledge

Facebook Advertising – A Case Study
In May 2011, tech startup SignNow invested $1,138 on Facebook advertising over 6 Days. In this blog post they outline the process, the outcomes, and the lessons learned.

Recommended Blogs

Google Adwords Blog
Google’s official blog for news, information, and tips on AdWords.