Search Engine Optimisation (SEO) Services

At eRocket we see the internet as being the new battleground for business, with more and more businesses recognising the benefits of getting online, as more and more people use the web to find them. Whatever your product or service, it is hard to imagine a UK business type that would not benefit from an online presence - the modern 24/7 alternative to the glossy brochure!

But whilst an affordable website is now within easy reach of any UK business (see our affordable web design services), getting your website online is just the beginning of the battle. Beyond simply being online, you need the right people - your prospective customers - to find you online, and the major weapon in the battle for this new business is Search Engine Optimisation (SEO).

What is Search Engine Optimisation?

As more of us turn to the internet to find products and services, the primary way we are finding this information is via search engines, with Google being pre-eminent (over 80% of the UK market). But we're an impatient lot, and for your site to get seen by prospective customers you really need to get listed within the first 2 pages of the search results. In a crowded marketplace this is no easy task, but a focus on effective SEO can make all the difference.

In simple terms, SEO is all about optimising the content, design, and function of your website make it as visible, attractive and relevant as possible to the search engines (and by association, to your potential customers) for specific, targeted keyword phrases.

Properly executed, Search Engine Optimisation should ensure that your website appears high in the search engine results, specifically when your target customers are searching for the type of products or services you sell.

An effective web optimisation strategy starts with a review of what keyword phrases your customers might search against, then utilses a mix of copywriting, coding and common sense to ensure that those keyphrases are strongly represented in the pages of your site. Finally, effective SEO includes the ongoing review and development of search performance and competitor activity, to ensure that once attained, that competitive edge is defended.

A major challenge in achieving effective SEO is that the search engines are highly secretive about the criteria (the 'algorithms') upon which they rank a website in their search results. That turns SEO into a major learning curve, requiring a combination of technical tweaking, marketing savvy, sheer hard work and hard-won experience in order to succeed. A whole raft of tools and techniques are available to the SEO professional, but it is that direct experience that often gives the greatest value.

If you want to compete online, Search Engine Optimisation should be a major part of your marketing plan. But because SEO is such a complex area, with so many factors to address, you might benefit from the support of a company like eRocket Web Services.

Our SEO Approach - Simplicity and Low Cost

Our approach to Search Engine Optimisation reflects the market that we serve - SME businesses. We recognise that for most small businesses, your marketing budget is not a bottomless box of riches. For this reason our professional SEO services are intended to provide a low cost of entry into this arena, whilst still working to improve your search engine positioning.

eRocket's affordable SEO services can help your business to get seen and gain business. We offer two key services, a free SEO report and a scaleable SEO Overhaul, and you can choose to benefit from either or both dependent upon your budget or need.

Free Multi-Point SEO Report

We offer new and existing customers the opportunity of gaining some free advice on where your site could be better search optimised. Within it we will outline the main areas that we believe can best be improved, removed, added or changed in order to enhance your search engine positioning.

We offer our free SEO reports without any obligation on you to use our SEO services to actually make the changes. You are welcome to take this report to another SEO provider, before coming back to us when you realise our quote is more competitive! If you feel your site could better compete online, why not contact us today to request your free SEO report!

The eRocket SEO Overhaul

Once we have reviewed the changes best suited to your website, we can implement as many or as few of the SEO recommendations raised in our report as you would like us to action. This modular approach helps you to commission work within your budget, whilst we even help you there as the SEO Report prioritises the changes. If you already have a report from another SEO provider we'll happily quote based upon that.

Next Steps

Your potential customers are already trying to find you, so we suggest you don't delay. Contact us today for a no-obligation discussion on how either our multi-point SEO Report or SEO Overhaul can assist in improving your search engine ranking.

We do SEO and we do it well, but you might like to read about another approach to gaining customers that eRocket can offer - Internet Marketing via the eRocket Launch Pad.