Search Engine Optimisation

Search Engine Optimisation

The web is the new battleground for business, and this is only going to increase, as more and more businesses realise the benefits of getting online, and more and more people use the web to find them. Beyond a great looking and easy-to-use website, the major weapon in the battle for this new business is Search Engine Optimisation (SEO).

From architects to plumbers, wedding venues to tyre fitters, it is hard to imagine a business type that cannot benefit from an online presence. An attractive, affordable and user friendly website is now within easy reach of any business (see our web design services), but getting your website online is just the beginning.

In order for your website to bring in new business, your potential customers have got to be able to find it. It's an obvious point we know, but lets delve a bit deeper to see the important role that Search Engine Optimisation has to play...

If You Want To Compete Online, Get Yourself Seen!

More than 80% of online transactions are estimated to originate from search engine results. In the UK, Google can claim a similar percentage of the search market. The term 'Google' is to search engines what Hoover is to vacuum cleaners, or eRocket is to web design. Okay, that last statement isn't true, but we can dream...

The point is, if you really want your website to compete online and bring in new business for you, it really MUST appear in Google. Getting listed by Google (or the other major players - Yahoo! and MSN Live) is not actually all that difficult; it normally requires just a few design elements to be completed, submission to the sites, and sometimes a little time and patience.

However, nothing worth having ever comes so easily. It is not enough just to get your site listed, you've got to get it ranked, and ranked highly. If you don't appear within the first 3 pages of search results, and ideally on page one, it is unlikely that you'll be found.

Let's say you run a tool hire business in Berkshire, and a potential customer is searching for 'tool hire berkshire' in a search engine. You will gain absolutely no benefit (i.e. their business!) if the first reference to your website or business is found on page 7, or 12, or 38 of the search results, because the hard truth is that most users will only look at the first few pages of search results.

With millions of web sites online (e.g. 'tool hire berkshire' offered a choice of 202,000 pages at the time of writing), the real challenge isn't just getting listed; it's getting placed high up within the search results. And this is where Search Engine Optimisation comes in.

The Role of Search Engine Optimisation

In simple terms, SEO is all about ensuring that the content, design, and function of your website make it as visible, attractive and relevant as possible to the search engines (and by association, to your potential customers). Properly executed, Search Engine Optimisation should ensure that your website appears high in the search engine results, specifically when your target customers are searching for the type of products or services you sell.

A major challenge in SEO is that the search engines are highly secretive about the criteria (the 'algorithms') upon which they rank a website in their search results. That turns SEO into a major learning curve, requiring a combination of technical tweaking, marketing savvy, sheer hard work and hard-won experience. A whole raft of tools and techniques are available to the SEO professional, but it is that direct experience that often gives the greatest value.

Put simply, if you want to compete online, Search Engine Optimisation should be a major part of your marketing plan. But because SEO is such a complex area, with so many factors to address, you might benefit from the support of a company like eRocket Web Services.

Our SEO Approach - Simplicity and Low Cost

Our approach to Search Engine Optimisation reflects the market that we serve - SME businesses. We recognise that for most small businesses, your marketing budget is not a bottomless box of riches. For this reason our two main SEO services are intended to provide a low cost of entry into this arena, whilst still working to improve your search engine positioning. Our SEO services can help you get seen and gain business.

We offer two key services, an SEO review and an SEO Overhaul, and you can choose to benefit from either or both dependent upon your budget or need.

1. The multi-point SEO report, outlining the main areas that we believe can best be improved, removed, added or changed in order to enhance your search engine positioning.

We'll do this without any obligation on you to use our services to actually make the changes. You are more than welcome to take this report to another SEO provider (then come back to us when you realise our quote is more competitive!).

The cost of an eRocket SEO Report is dependent upon the size and complexity of your website - please ask for a quote.

2. The eRocket SEO Overhaul, implementing as many or as few of the suggestions raised in our report as you would like us to action. We even help you there as the SEO Report prioritises the changes.

An SEO Report is included as standard in this package, with the total quote being staggered dependent upon the subsequent changes requested. If you already have a report from another SEO provider we'll happily quote based upon that - no point in you paying out twice.

Next Steps

Your potential customers are already trying to find you, so we suggest you don't delay. Contact us today for a no-obligation discussion on how either our multi-point SEO report or SEO Overhaul can assist in improving your search engine ranking.

Boost business with an eRocket Launch Pad

We do SEO and we do it well, but you might like to read about another approach to gaining customers that eRocket can offer - Search Marketing via the eRocket Launch Pad.



Web Design in Colour / Contact Form / 0118 966 1618 / 07793 937595