Search Marketing Solutions

Search Marketing Services

We made the point when we introduced Search Engine Optimisation, but it is worth repeating here; the internet is your new battleground for business, and SEO should be a key weapon in your armoury. Why? Because over 70% of online transactions originate from search engine results.

But with the majority (estimated at around 85%) of users only viewing the first page of the search engine results, the battleground is crowded.

That's why many businesses (and potentially your competitors) are increasingly turning their attention to Search Engine Optimisation in order to improve their website's positioning in the search engine results.

We do Search Engine Optimisation and we do it well, but we also offer another approach to gaining a strong presence in search results (and so gaining customers) - Search Marketing.

Search Marketing - SEO's Workmate

Search Marketing differs from SEO because it is less about the design of your own website and more about how people are driven to it.

All of the main search engine companies offer some form of 'pay-per-click' service (Google Adwords and Yahoo! Sponsored Search being the best-known examples), whereby you bid to appear within - and hopefully high up in - the 'sponsored' search results that typically appear at the top and/or right of the natural search listings. When your sponsored listing appears in the search results you'll only pay when people click on your website link.

This Search Marketing approach can be a very effective way of gaining new business, but you do need to carefully manage your activities to ensure that costs don't run away from you.

We offer a cost-effective alternative (or addition) to both SEO and pay-per-click, a great new service called the eRocket Launch Pad.



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