SEO Basics | Useful Resources

Reference

SEO Ranking Factors
SEOmoz's biennial search engine ranking factors survey. For 2011 opinions were aggregated from 132 of the world's top search engine optimisation experts. This blog post is a good introduction if you are new to SEO.

Web Robots FAQs
A list of frequently asked questions about web robots. Select the question to go to the corresponding answer page.

Web Marketing Checklist
A master website marketing checklist covering over 400 specific items over 23 topics. This is a what to do, not a how to do, list.

Internet Marketing Mind Map
A broad sweep of the web marketing discipline from SEO Book, with links to explore individual areas more deeply.

Local Search - Ranking Factors
A survey of the factors that influence ranking for local search results. Contains responses from 34 local search commentators.

Knowledge

Completely new to the world of search engine optimisation? Before you do another thing, watch this excellent outline of 'how search works' from Matt Cutts, head of Google's Webspam team.

Image Search Optimisation
A comprehensive guide to Image Search Optimisation from State of Search.