To many website owners, SEO is a dark and unfathomable art. No problem. For business owners or marketing departments looking to understand search engine optimisation, to learn what works and what doesn’t, the pitfalls and the opportunities, to become SEO self-sufficient, we can help.
Get Erocket on board and we can provide one-to-one coaching or tailored group training packages, offered either as a standalone service or in parallel with an overhaul of your existing SEO. We are SEO geeks, so whatever your needs, we’d love to help. Get in touch today.
What We Cover
The following is a list of the kind of topics we cover on a one-day training course, however the actual training plan will be tailored to your specific needs and existing understanding.
Anatomy of a Search Results Page
Paid vs organic
Ranking position & traffic
Influencing click-through rate
How Search Works
Crawling, indexing and caching
Authority, relevancy & user behaviour
Why SEO matters
Types of Searcher
Overview of Ranking Factors
Known ranking factors
Debated ranking factors
Head, mid- and long-tail queries
Alternative spellings & abbreviations
Where and how to employ keywords
The Erocket workflow
Keyword mapping & information architecture
Meta titles and tags
Internal linking & anchor text
Image alt tags
Link title tags
Page layout & SEO
Why links matter
Anatomy of a link
Anchor text and topic relevancy
Domain and page authority
Anchor text distribution
Followed versus nofollowed links
Citations & co-citation
Social media & SEO
Page load speed
What to monitor & measure
Rankings vs traffic
Common Mistakes & Malpractice
Links – the good, the bad, the ugly
Conversion rate optimisation
Monitoring negative SEO
Other ways people search
Benefits of Erocket SEO Training
Places the focus firmly on your business.
Includes examples of good and bad practice from your own industry.
Builds upon what you are already doing.
Brings you up to speed on core SEO concepts, tools, and techniques.
Leaves you with a list of actions and milestones.
Don’t feel overwhelmed. We can help. No obligation, just 100% common sense. Ready to rocket? Get in touch today.
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