If you need to get online we’ll give you a website that you can take control of, so you can add and edit content at your convenience, not ours. And we’ll get you there quickly, cost-effectively, and beautifully.
How? By developing using the outstanding WordPress platform, and by adopting a single design philosophy.
We Love WordPress…
…and we think you will too. Call us geeks, but we simply LOVE developing websites on WordPress. This popular design platform mixes flexibility, beauty, and scalability into a class-leading web development framework. Put more simply, it just works. It’s quick, and it gives you control once the website goes live.
Single Design Philosophy
We also adopt a single web design philosophy, because we believe this achieves the best marriage of cost, speed and impact. It works because it keeps costs down, avoids wasted effort, gets you online quickly, avoids compromising the end result, and helps communication.
We Keep Costs Down
Building multiple different designs only increases costs, and who absorbs those costs (clue: it’s never the designer). Our single design philosophy avoids the need to pass unnecesary costs on to our clients.
We Avoid Wasted Effort
Creating multiple alternative designs only means that the alternatives to the winning design are discarded. The cost and creativity invested in them wasted.
We Get You Live Quickly
The single design philosophy speeds up the process of getting online. More choice takes more time to plan and code and often leads to indecision, delay and protracted discussion. This means you get online late, losing the opportunity to land new business and giving competitors the upper hand.
We Keep Frankenstein At Bay
The provision of alternative designs can sometimes result in a single design that borrows the ‘best bits’ from them all. But this is not a recipe for success; instead it commonly leads to a compromised appearance, what is known as a ‘Frankenstein design’. We protect our clients from this. Good design is informed by many subtle rules, and that balance is easily spoilt when previously unrelated design elements are combined together. The design becomes less effective in ways that can be difficult to pin down. Frankenstein’s rightful place is in the pages of Mary Shelley’s novel, not on the pages of your website.
We Improve Communication
In our exprience, building and then tweaking a single core design improves the quality and effectiveness of the communication between client and designer. The optimal design – the one that best suits the customer – is reached quicker. Everyone wins.
Our Web Design Process
It all starts with the design brief. As well as being an opportunity for us to get to know your business better, and to introduce Erocket, our brief will cover specific strategic pointers such as:
- How you wish to be portrayed (how formal or informal)
- Your audience and objectives (what will success look like)
- What the website will be promoting (services, products, events, information)
- Design cues (such as preferred colour palette and examples of websites you admire)
- Who will be creating the content (will you need copywriting services or write in-house).
- Whether SEO is required (it is more efficient to build SEO into a site at the outset)
- Time frame (how quickly are you looking to go live)
Once we’ve quoted and you’ve given us the go ahead, we can then put our efforts into developing a smart, persuasive and appropriate design. Of course tweaks can always be made, but we aim to get the core design right first time.
We design using WordPress, a world-class and robust platform. We use premium themes as our starting point before customising them to fit your needs and the original design brief. This gives a solid base for dialogue and smooths out the whole process. Once everything is ready, and you are happy, we go live.
Need our help? Contact Erocket today and let us help your business take off online. No obligation, 100% common sense.